Go Blue will be the rallying call for car dealers this week. The NHTSA launched a new “blue website” dedicated to support cars dealers participating in the Car Allowance Rebate System (CARS).

Dealers can visit this special CARS dealer support website by clicking here: Dealer Website

The dealers dedicated website has new information on the program as well as a future section for marketing material compliance. This coming soon area is for dealers to understand and implement advertising program that are compliant with NHTSA rules.

The True Blue website will be very important for car dealers to bookmark during the lifespan of the Car Allowance Rebate System. The NHTSA picked a blue color scheme for the website to differentiate it from the consumer facing website which is lime green.

Do the colors mean that consumers will see all the green and car dealers will be crying to blues with all the paperwork and compliance issues that the program represents?

The website has a Dealer FAQ  page as well as well as a graphical depiction of the the dealer NHTSA interaction will look. View Images.

Dealers should see their official registration letters in the mail this coming week. The letters were mailed on Friday July 17th from an Oklahoma mail facility.

Tags: nhtsa cars program, nhtsa website