May 9, 2009 – Data collected from US Consumers visiting the Cash For Guzzlers website indicates that Honda, Ford and Toyota are the top three manufacturers that would benefit most from the proposed voucher program.  Honda is currently the clear consumer favorite with a 2:1 edge over Toyota. The bill has been called Cash for Guzzler and the Cash for Clunkers Program and has the support of President Obama. 

In the website’s first week of operation, Honda car models were the top inquiry for consumers interested in purchasing a fuel efficient car with the government’s proposed voucher program. The Honda models of interest were the Honda Accord, Honda Civic and Honda Fit, the nearest competing brand by number of inquiries was the Ford Motor Company.

Ford a Close Second

The top US car manufacturer from the first week of data was Ford.  Interest in a wide range of Ford models topped  GM and Chrysler models by a 4:1 margin.  The data showed that consumers have a strong interest in the Ford Fusion Hybrid and select Ford cars and trucks. 

Data suggests that of the Big Three automakers, Ford has done the best job at educating US consumers that the Ford Fusion and the Fusion Hybrid is a fuel efficient car that is priced right for the market.

Consumers indicated that their third most compelling brand of fuel efficient cars were Toyota’s.  Interest was strong for the Toyota Prius and Yaris;  but early data gives Ford car an edge over the Toyota Prius.

Cash For Guzzlers Website

The website www.cashforguzzlers.com documents the developments of the proposed bill and will alert consumers on breaking news.  In the proposed bill, consumers can qualify for up to $4,500 in vouchers if they purchase a qualifying fuel efficient car.  President Obama has ask that the bill be presented to him for signing before the Memorial Day weekend.

Consumers can visit the Cash For Guzzlers website to check if their current car and choice of a new car qualifies for the voucher program.  Local car dealers will work with consumers to assist them with the details of the proposed voucher program if it is passed into law.

Data on consumer interest in specific fuel efficient models will be updated on a weekly basis.

Tags: ford fusion hybrid, honda accord, honda civic, honda fit